The beauty industry is constantly changing and evolving. Today, there is a huge demand for cosmetics and other beauty products.
If you are interested in getting started in the beauty industry, you may want to consider starting your own lash business.
When it comes to starting your own lash business, there are many different opportunities available to you.
How to Start a Successful Lash Business
1. Market analysis
A market analysis will help you identify your target customers and why they need your product.
It will also show you how your business fits into the competitive landscape and where it can fill an unmet need.
2. Create a Business Plan
A business plan is more than just a document that you show investors to secure funding.
It’s also an invaluable roadmap that will help keep your business on track as it evolves and grows.
3. Find Financing
Money makes the world go ’round—or at least it helps businesses grow.
Make sure that you have enough capital to cover the early stages of your business and start looking for financing options.
4. Name Your Business
Naming your business is an important step—after all, this is how customers will identify you in the market.
Naming your business can be as simple as including your name (e.g., Joe Smith Designs or Sarah Jones Sells), or it can be more complex (e.g., The Jones Company).
5. Register Your Business
Whether you choose to register as a sole proprietorship, partnership, or corporation, certain regulations must be followed for your business’s protection, and registering doesn’t have to be difficult.
6. Choose your business location
Look for a location that has high visibility in a high-traffic area with affordable rent rates.
You’ll also need a space that can support the equipment needed for lash application, including ample lighting, ventilation, and storage space.
You might consider opening in an urban, suburban, or rural area based on where your customers live and work.
8. Purchase business insurance
Business insurance protects you against claims if someone trips and falls in your salon or if you accidentally poke someone’s eye with an eyelash extension applicator.
General liability insurance is recommended for all small businesses, but especially those like yours that have physical contact with clients who may be vulnerable to injury when visiting your salon.
16 Best Lash Business Ideas for a Low-Investment Start-Up
1. Lash Extension Business
If you’re looking for a business that can be done almost anywhere, lash extension businesses are perfect.
You can set up shop at home, in a salon, or even at the client’s location! If you are artistic, creative, and love fashion, this could be the perfect business for you!
If you’re not the most artistic person out there, don’t worry.
There are lash extension courses available to help teach you how to create stunning looks and perfect techniques that will leave your clients beautiful and satisfied.
2. Start a Lash Blog
Starting a lash blog is an excellent way to monetize your passion.
You can write articles about lash products and services, share advice on makeup applications, and much more.
If you’re creative, you can come up with endless ideas for interesting blog topics.
Write about the complicated process of applying false lashes, different types of lashes, brands, featured products, and much more.
You can also post tutorials for applying eyelashes as well as removing them. Set up your lash blog on a platform like WordPress and get started.
Add affiliate links to your blog to earn commissions when your visitor’s purchase products on the sites you link to.
You can make money with this business idea by promoting mascara, false eyelashes, and other related products that are sold online and offline.
3. Start Selling Eyelash Online Courses
There are many ways to start a business, but the most profitable and easiest way is to start selling your skills online.
Think of all the courses you have taken in your lifetime. Did you know that you could take advantage of those courses by creating your own and teaching others what you know?
One of the best things about creating an online course is that it allows you to make money while doing something that you love.
Your dream job could be right at your fingertips!
There are many eyelash extension businesses on the market today, but one of the most popular choices is to sell eyelash online courses.
When you create online courses, you can sell them to anyone who wants to learn how to apply for their eyelash extensions.
4. Open Up an Eyelash Salon
If you have a passion for makeup and beauty, opening up an eyelash salon may be the right business idea for you.
Eyelash salons are becoming increasingly popular as more women take notice of the convenience and beauty factor these salons provide.
Although starting an eyelash salon may not require a STEM degree, it does call for a great deal of diligence and hard work.
As a beauty professional, you can open your salon or offer eyelash services in another salon.
You’ll make people feel good about themselves, and you’ll get the satisfaction of having your own business.
5. Private Label Lash Business
The private label lashes business is an excellent example of a business that will allow you to maximize your investment.
The lash industry is new and upcoming, and it has been said that this industry will become one of the biggest industries in the world.
A private label business is when a manufacturer produces products or components for your company to resell under your brand.
Private labeling in the beauty and lash industry is becoming more popular as people try to find ways to differentiate themselves from other brands in the market.
Private labeling means that you can create your line of products, and have them manufactured with your brand name and logo on them.
With a private label lash business, a lot of things would be taken care of by the manufacturer.
6. Wholesale Lash Company
If you’re thinking about starting a business, selling eyelash extensions could be the right fit for you.
You can start an eyelash extension business in your own home, by renting space in a salon, or by opening your storefront.
Yes, you will make money as a wholesale eyelash vendor if you work hard and have patience.
As long as you are patient and willing to invest time in learning about building customer relationships, the sales will come.
Hard work and patience are keys to success in any business, even in the wholesale eyelash industry.
Always remember that the more customers you have, the more sales will follow. The more sales you make, the more profits follow.
7. Start a Lash Podcast
If you love to talk and share your expertise, starting a podcast is a perfect way to do that.
Podcasts are audio files that listeners can stream on their computers or download onto portable listening devices.
They can be heard whenever the listener chooses. You could start a weekly podcast covering all things lash.
You can interview others in the beauty industry and discuss topics like how they got started, what challenges they faced along the way, and how they grew their business.
You can also talk about products and tips for applying lashes.
There are many ways to monetize a podcast. You can charge for it, have sponsors, or include ads in it.
8. Train to be a Lash Stylist
There’s no doubt about it, lashes are having a major moment. From false lashes to extensions, women everywhere are trying out new ways to add some length and volume to their natural setting.
If you’re looking for a fun business idea that can make you some extra cash, consider becoming a lash artist.
With the right training and a bit of practice, you’ll be able to offer clients incredible service and make some money doing it.
Eyelash extensions require a special skill set that not everyone can do.
The best way to become a certified lash artist is to take an accredited course at a beauty school or salon that offers eyelash extension training.
These programs will give you the hands-on experience you need to perfect your technique and learn how to apply different styles of extensions flawlessly.
9. Establish an Eyelash Training Center
The most popular and profitable beauty business idea is to open an eyelash training center.
With the boom of eyelash extensions in the last few years, there has been an increased demand for highly skilled lash artists who are trained to apply for these extensions professionally.
If you want to start an eyelash training center, the first step is to make a business plan. Write down the details of your business idea and share it with someone who has already started their own business.
They can tell you what they would do differently and give you advice on how to get started.
Then, look for a space that is large enough for your classes. You will need tables with chairs, a sink, cabinets, and room for students to practice safely on mannequins or live models.
Make sure your space complies with all health and safety requirements before you open your doors for the first time!
10. Establish an Eyelash Store
If you want to start a home-based business, then opening an eyelash store could be a great option for you.
Eyelashes are very popular in the market, and if you open such a store, then there is a high chance that your business will flourish.
Wholesale suppliers can provide you with exciting products that you can sell in your store.
Also, you can get the products from Chinese manufacturers at cheaper rates as compared to other companies.
Many women would like to enhance their beauty, and therefore, they will be interested in buying these products from you.
11. Start a YouTube Channel
If you’re creative, want to share your expertise with others, or just want to showcase your product or service, consider starting a YouTube channel.
With an audience of more than 1 billion active monthly users, YouTube is one of the most popular social media platforms in the world.
You can create videos on almost any topic — from beauty and fashion tips to recipes, home repair tutorials, and much more.
If you have a special talent or skill that you’d like to share with others, starting a YouTube channel is an easy way for you to reach millions of people around the world.
12. Start a Mobile Lash Studio
As a mobile lash artist, you’ll visit your clients at their homes or offices to apply false lashes and eyebrow extensions.
Whether you work a full-time 9-to-5 job or another business, you can use this side hustle as a way to make extra money on the weekends or evenings.
When building your business, it’s important to consider the type of lash extensions and application method you want to use.
Some methods take more practice than others, so you may need to invest in some training (and possibly certification) before getting started.
Note that some states require licensing for these types of services.
You’ll also want to think about how you’ll market your new business. Are you going to rely on word of mouth, or will you buy Facebook ads?
Consider whether or not you want to partner with other beauty and wellness professionals in your area who offer complementary services.
13. Launch an e-Commerce Store
If you’ve been selling wholesale to other businesses, why not make your products available directly to consumers?
The most straightforward way to do this is to create your own branded e-commerce store.
E-commerce platforms like Shopify and BigCommerce offer pre-built templates that allow you to get up and running with a fully functional online store in as little as a few hours.
If you’re worried about the time it takes to design and build a site, or the complexity of the process, e-commerce platforms eliminate much of the headache.
And since many of these solutions are hosted in the cloud, maintenance and updates are someone else’s problem. You can focus on what matters: getting your store set up and making sales.
If you’re afraid of the technical side of things, don’t be — there are plenty of resources online that can help walk you through the process step-by-step.
Shopify, for example, offers free training videos on how to build an online store all on your own.
14. Write Eyelash Books
Writing books is a great way to build your reputation and spread the word about your business.
You can write “how-to” guides for customers, or a manual for lash technicians looking to expand their services.
You can also write a book about how you started your business and what you learned from the experience.
Self-publishing is easy and affordable, or try Kindle Direct Publishing through Amazon.com.